RSS FeedIf you’re a regular traveler, you’ve probably returned to a treasured destination only to find that it’s not the same experience you remembered. Maybe it’s more developed, more crowded or has been left to run down. Whatever the reason, it has changed.
The fact is that more people are traveling to more destinations around the world than ever before. While the global economic recession has taken a toll on travel and tourism, the long term growth trends haven’t changed. Tens of millions of new tourists (think China, India, Brazil and Russia) will mean even more pressure on travel destinations - particularly historic sites and those with sensitive ecologies.
Growth is good for the travel and tourism industry, but it comes with a responsibility not only to provide the best travel experiences today but to preserve those experiences for future generations of travelers. That’s why GTA North America/Travel Bound has formed a strategic global partnership with Tourism Cares, a US-based, non-profit organization dedicated to responsible and sustainable tourism.
Tourism Cares is helping preserve the travel experience by “awarding grants to natural, cultural and historic sites around the world; presenting academic and service-focused scholarships to hospitality and tourism students; and organizing volunteer efforts to restore tourism-related sites in need of care and rejuvenation.” It does this by mobilizing the travel and tourism industry and travelers. (You can find out more at www.tourismcares.org.) Continue »
